Email Marketing-is it working for you?
While going through my morning mail I was getting annoyed as I opened each one. Don’t get me wrong, I’m not against emails of most any type-well I send viagra and all those meaningless sex things to the junk box-I try read everything I can just to stay current. But there are days when I feel an urge to get out my soapbox and this happens to be one of those days.
There were headlines like “10 Steps to a Better Web Site,” “The Gold Rush is On,” “Hmm, A Big Warning,” “I make $11,000 a day with this method,” the list goes on. My point here is that 99% of most emails I’ve opted in for aren’t worth reading. I guess they all forgot that adding value to my-or your-day is vital to any email campaign. Building a reputation for adding value to your prospect’s day is of utmost importance. For some reason we’ve lost site of the basic principles of marketing.
The one basic principle that should still rank high on any list is trust-without it nothing gets sold and or no long term value will result.
How is your email box? Can you identify the ones that add value to your efforts? If not send it to the trash bin as I’m starting to do-I guess I’ve had enough of the lies and come-ons that waste my time. I’m just saying…
Speaking of value, have you been to one of my Webinars lately? If not, let me take a moment and tell you what’s been happening there. We’ve had some super interesting and vital marketing topics. Topics such as “ABC’s of Video Marketing,” Leveraging Sales in a Recessionary Economy,” Craigslist Posting Tips,” and much more.
My point is that these webinars are free, there are no strings, no smoke, no mirrors, just down-right solid information that is painstakingly researched for accuracy. There’s nothing to buy, unless you want to purchase some of the recommended resources that I personally use. Oh, yes, and if you want to send a check for the Mark Gabel retirement fund that would be perfectly acceptable too. Just kidding.
If you’ve not been there or haven’t made a visit lately, I highly recommend you join us this coming week and every week, and come early to take advantage of the free bonuses that are given away, like free private, one-on-one coaching.
For more a marketing resource list go here
Comments are closed.